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Music

This Indian Trio and Siri is the Best Beatbox Group you will Hear All Day

The viral video has already been viewed over 10 million times.
Photo courtesy of Muhamed Faizal

A trio young of Dubai-based South Indian radio station employees, along with Apple's Siri, have become the internet's newest viral sensation.

"What is one trillion to the tenth power?" asks Carl La' Frenais. As Siri begins to count all the zeroes (a googolplex), La' Frenais begins to beatbox and is joined a measure later by his colleague, Puja Unni, who provides additional percussion in the form of "thaka thimi tha," (also the the title of a 2005 Bollywood film). Then another coworker, Pavritha Menon, provides vocals, singing Indian Carnatic composer Tyagaraja's "Endaro Mahanubhavulu"—a famous composition in the history of Carnatic music, one of South India's classical forms. The result is an ad hoc remix of a classical Indian composition to a contemporary Western musical tropes with catchy results.

In an interview with Deccan Chronicle, L'Frenais said: "The fact that Indian classical music is dying out was the main reason why we decided to do this version in the traditional style." He added: "We didn't think it would go viral the way it did."

The video has since been viewed over 10 million times on Twitter, Facebook, and Youtube combined, which isn't a shabby number of zeroes either. Watch the video below, as well as the original Endaro Mahanubhavulu below it.