How was your bank holiday weekend? Get up to much? Oh, that sounds lovely. Beaches are fun, yes. I like picnics and pints too. Yes, it was good that Leicester won the league and I'm delighted for the players and the fans and the entire city, actually. Well, that's all over and you're back at work now and all you've got to look forward to is a tupperware container's worth of cous cous for lunch. That's it. That's all that's left in your life that's even vaguely pleasurable. Still, at least there's music. At least you can slip your headphones on and set adrift on memory bliss. There'll always be SoundCloud, right? Sort of.In line with pretty much everything else in the world, the online streaming behemoth have decided to monetize and launch a subscription service. According to ResidentAdvisor, for the sum of £9.99 a month, "users are given access to a larger database of music, offline listening and ad-free access." Those of us unwilling to drop a tenner a month on listening back to Rinse FM shows and minute long snippets of really boring tech-house singles will, a la Spotify, have to listen to some adverts. Which isn't the end of the world, obviously, as most of us, by now, have developed the ability to mentally tune any and all forms of advertising out. Or we're a dab hand with the mute button, at least.Alison Moore, SoundCloud's chief revenue officer told the Guardian that, "the introduction of advertising forms a cornerstone of our commitment to the interest of our creator community. Each time an ad is heard in SoundCloud, an artist will get paid, and help to ensure the free offering remains available alongside the premium option." They are also offering a free 30 day trail to anyone interested in adding SoundCloud to their direct debit list alongside Spotify, Netflix, Tidal, Apple Music, Graze, and Tatler magazine.Which is good. Right, back to the joys of post-bank-holiday life.Josh is on Twitter
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