Photo courtesy of Marek Ehrenberger
Norwegian producer Henrik the Artist wants to be your best friend. Every virtual footprint he leaves on the internet radiates with warm openness. "True friends are never apart, maybe in distance, but never by heart," he writes in his Twitter bio, a sentiment that carries into his bouncy electronic solo releases and his work in the Scandinavian pop collective Rytmeklubben. After making many friendships with other artists online—Ryan Hemsworth and LIZ to name a few—Henrik demonstrates his social skills with a lovable new song called "Pedi Maxx." The track combines hyper beats and sugary sweet synths reminiscent of PC Music affiliate SOPHIE. Chipper claps, rattles and güiro strokes fill in the gaps, emanating a playful energy that Henrik so often puts forth in his work. If Barbie wanted a song to play on a spa day, this would be her go-to choice.The single is to be released along with a colossal compilation of 22 remixes from Henrik's extensive friend list—including DJ Karaoke, GRRL, and more—on October 10 via Velkro.Henrik has also shared a poem about the single—an ode to Diet Pepsi with "no sugar, too good to be true"—that you can check out below along with the track.Peddi Maxby Henrik the Artistdripping dewon a cold containerblack and blueand white and reda cracknow bubblesin a fizzy feelinga tingly sensationthat lies aheadmaximum tastebut yet no sugartoo good to be truethough it has been saidthat bubbles in bottlesand bubbles in cansgather around usfrom the lovewe spread.
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