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So, Pelagic Life started looking around for other success stories to model themselves after, like Cabo Pulmo, a beach where development on a hotel complex was suspended and now works as a national park, and Holbox, where swimming with whale sharks has generated great profits for the region. However, they were still facing an obstacle: physical tourists are needed for there to be a bump in the economy, and few people know about the port of San Carlos. "We have the best place to see Great White sharks, but nobody knows about it," says Ignacio Armida, the legal consultant for Pelagic Life.While recording videos and uploading them to social media was very important to raise awareness about their work, it wasn't until the release of their documentary México Pelágico in 2014 that their little-known NGO became recognized worldwide."In San Carlos, workers are not risking their lives to be rich, they're risking their lives to survive."- Ignacio Armida
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