A major part of PC Music's schtick so far has been manipulating mainstream cultural tropes while remaining on the subcultural periphery, even as various members of the collective have remained adamant about their pop star ambitions. Today, that script was flipped when the label announced on their Facebook that they have signed to Columbia Records, one of the most established major labels on earth. Their debut release for the label will come from Danny L Harle, in the form of his Broken Flowers EP.Read the message PC Music made accompanying today's announcement below, and listen to a mini-mix of the EP. PC Music-affiliates A.G. Cook, easyFun, Felicita, Spinee, and more will join Harle to launch his EP at XOYO, London on November 18 as part of the XOYO Loves series."A NEW, PERFECT BREED OF MAJOR LABEL. A NEW, HIGHLY ADVANCED POP WEAPON.WE'RE VERY EXCITED TO ANNOUNCE OUR PARTNERSHIP WITH COLUMBIA RECORDS, A TRULY ANCIENT INDUSTRY LEGEND.WE'VE BEEN VERY BUSY THIS SUMMER AND FINALLY THE TIME HAS COME TO START UNLEASHING LARGE SCALE CONTENT OF ALL SHAPES AND SIZES.OUR FIRST OFFICIAL SIGNING IS OLD FRIEND AND MUSIC BUSINESS HEARTTHROB DANNY L HARLE, WHOSE FORTHCOMING BROKEN FLOWERS EP IS ALREADY BREAKING RECORDS LEFT, RIGHT AND CENTRE.CONCURRENT TO THIS DEVELOPMENT WE WILL CONTINUE TO ENFORCE A FAST PACED PRODUCTION LINE OF LAPLANDERS AND LIFESTYLES, SUPS AND SECRET MIXES, WANNABES, WARLORDS AND WESTERN BEATS.A MULTI-TIER ATTACK EXPOSING THE RADICAL DNA OF CHART MUSIC, AND THE HEART AND SOUL BEHIND EVERY LAB CREATION.TO BE CONTINUED…"Follow Alexander on Twitter.
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