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Music

Who is Ninja Tune's Mysterious Artist That Knightsbridge OG?

The supposedly established artist just released a limited cassette under a new pseudonym.
Photo courtesy of the label

From Burial and SBTRKT to ZHU and Marshmello, masked and anonymous DJs add an air of allure to the already darkened realm of dance music.

The latest music mystery to hit the circuit is That Knightsbridge OG, who today has shared Zeno's Paradox, the first in a line of limited-edition cassettes for Coldcut's Ninja Tune label. According to a press release, the artist is an established Ninja Tune artist releasing under a pseudonym.

Who could it be? The label's lips are sealed (and we definitely tried to get a few hints out of them). All guesses thus far point to a UK artist—more specifically, one either based in or born in London: it's where Ninja Tune is based, and the Knightsbridge referenced in the artist name is a neighborhood in West London. Of the label's 48 current artists, that covers the likes of Ash Koosha, Illum Sphere, Lukid, Romare, Throwing Shade, and the founders themselves.

As the record description on Bleep implies, That Knightsbridge OG could also be named for a "strong and great-smelling" hybrid strain of marijuana. Or it could just be a red herring or an entirely arbitrary name with absolutely no significance to its owner whatsoever. Listen to "Zeno's Paradox" below and get to guessing.