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Nein Records' Neil Parnell on Rapid Release Methods and Reverso 68

Slinkier than a night out with the Pink Panther.

The notion of the label as cognizant of quality is inherent to dance music. We all define ourselves, as clubbers, as listeners, as consumers and producers, by the labels we love. We set stock in them, follow them, pledge unwavering allegiance to them until they put one one dud tech-house track too many. Each of us has our own constellation of guiding stars who light our path of knowledge. Or something.

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There's also about 5 million labels operational today so if you want to attract that kind of core clientle who end up putting on nights just to play your shit, you've got to find a way of standing out from the glut. Neil Parnell's Nein Records have done this by avowing to drop a hot single every single week this year. With a Balaerically leaning back catalogue already stuffed with bountiful pleasures, we were pretty jazzed when label owner Neil Parnell offered us, and you, an exclusive listen to Reverso 68's sublime remix of Two Mamarrachos feat Snem K's "Teach Me" which you can stream below.

We had a little chat with Neil about the label, too.

THUMP: With Nein, is there an overarching ethos?
Neil Parnell: It's kind of like Kompakt in that what we put out is pretty varied but there's a benchmark of quality. We looked at labels like that Mo'Wax and recognised the all round quality.

Are you sticking to that hectic release schedule?
At the end of this month we're going weekly. From the start of April we'll be dropping a single every week until the end of year. We keep getting sent such good music. Obviously there's some stuff we don't take. Given the digital turn the industry has taken it's quite easy to put a record out these days. It's quite cheap too. We've got a good mastering team too. We keep costs low. Our idea this year was that even if you hated us, we'd put out so much that you couldn't avoid us. We might slow down a bit at the end of the year.

How do you go from being sent a file to releasing it as a record?
Years back it took ages. I've got a big network of people I know…last week I got sent a track on Monday night, listened to it on Tuesday, liked it, sent it to a few producers and asked them to remix it, they said cool, and we'll have it all back within three or four weeks. Most people have a studio at home now so things can get turned around quite quickly.

What do you look for in a release?
There's got to be a new groove to it. None of that 90s house revival stuff, I've heard all that before!

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