The Beatles Are Finally Bringing Their Catalog to Streaming Platforms on Christmas Eve

Streaming couldn't have been a bigger part of the music industry conversation in 2015. There was non-stop buzz about the impending death of SoundCloud; possible alternatives to SoundCloud; how streaming affected vinyl sales; how songwriting royalties aren't keeping up in the age of subscription streaming; how a radical reimagining of what we understand embeddable streaming to be might give artists more agency over the distribution of their work; and much, much more.

All the while, some artists like Adele and Taylor Swift weren't letting their music on streaming services because they feared that would lead to its devaluation. Famously, The Beatles have been one of those artists too, but starting tomorrow that's all going to change. Excitingly, their entire catalog will be available on services like Spotify, Apple Music, Google Play and Amazon Prime—and not only to paid subscribers,The Guardian reports. The band has created a holiday-themed announcement on their website, with the note, "Happy Crimble, with love from us to you."

It's also worth pointing out that the Liverpool quartet didn't allow their music to appear on iTunes until 2010, so there's definitely a trend here.

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