[Jokers of the Scene](https://thump.vice.com/en_us/topic/jokers-of-the-scene) member Chris Macintyre, aka Toronto musician [Pop District](https://soundcloud.com/popdistrict), today shared the aqueous video for his track "It's Not The End Of The World." Directed by NYC artist Sean Dack, the clip solely consists of imagery depicting light moving through water in eerily drifting shapes. There's an undeniably dark quality to the abstract imagery that's emphasized by Macintyre's lo-fi instrumental, which evokes a cloudy, lightheaded, and claustrophobic mood.

Mcintryre told THUMP via email that the track took inspiration from extreme weather conditions. "This track came about late at night in the studio during a massive snowstorm here in Toronto," he said. "The cavernous, washed-out textures featured in the song are definitely a reflection of those circumstances."

Dack also emailed to explain the production process, and the conceptual grounding behind the clip. "Using a custom macro photography setup combining modern digital film making tools and lights with vintage and inexpensive lenses, I wanted to create a miniature and strange underwater world of beautiful and sometimes menacing organic shapes; oscillating between the origins of life and an toxic oil spill," he said.

"It's Not The End Of The World" is off Macintyre's LP _Secret Dream_, released last year by Los Angeles imprint [Distant Works](https://www.facebook.com/distantworks).

Pop District is the solo musical project of Toronto-based artist Chris Macintyre; already known over the last decade as one-half of mutant-techno outfit Jokers Of The Scene, and more recently industrial tech-noise duo Bulkhead. On his own, Macintyre employs the Pop District moniker to explore the nether regions of futuristic electro-funk and textural electronics designed to communicate to the dance floor and home listener alike.

With the success of 2016's 'Secret Dream' 12" (and it's sleeper club hit "Red Eye") released via Los Angeles imprint Distant Works, Pop District has prepared an LP to take the project into the new year and beyond. The 9-track album features cuts from last year's EP (previously unavailable digitally) sequenced alongside a slew of new material.

This new video directed by artist and musician Sean Dack, came about after working with Chris on the release of Jokers of the Scene’s 2014 LP End Scene where Dack created 12 unique music videos for each track on the album. The ongoing collaboration continued with this new work two years later.

Using a custom macro photography setup combining modern digital film making tools and lights with vintage and inexpensive lenses, Dack creates a miniature and strange underwater world of beautiful and sometimes menacing organic shapes; oscillating between the origins of life and an toxic oil spill. Conceptually this idea slots in with the title of the track, creating a micro narrative where “life always finds a way” and things perpetually change and shift, never as they were before.

Pop District "It's Not The End Of The World" [OFFICIAL MUSIC VIDEO]

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The single comes from the Toronto producer's 2016 LP 'Secret Dream.'

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Watch the Blissed-Out Video for Pop District's Vaporous "It's Not the End of the World"

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Watch the Blissed-Out Video for Pop District's Vaporous "It's Not the End of the World"

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