This is yet another chapter in vinyl's cinderella story.
Crosley Cruiser turntable
Follow last week's news that turntables were Amazon's highest selling audio product this Christmas and September's revelation that vinyl sales are outperforming streaming services, still more data on the medium's resurgence is pouring forth. British retail chain HMV, the country's biggest music retailer, apparently sold a turntable a minute in the week leading up to Christmas, reports The Vinyl Factory.
"Entertainment products form a major part of the Christmas shopping list," said Ian Topping, chief executive of HMV. "The gift of the year in 2015, though, has to be a turntable as we see a huge resurgence in the sales of vinyl."
Back in December, a new study produced on behalf of the UK labels body BPI and the Entertainment Retailers Association (ERA) found that 19% of listeners said subscription streaming services lead to higher numbers of vinyl purchases.
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