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Music

THUMP, Broadly, and Smirnoff Are Working to Double The Number of Female Festival Headliners

Introducing Top 50 Women Making Noise, a multimedia project dedicated to equality in the music industry.

Today, Smirnoff, THUMP, and Broadly are excited to announce Top 50 Women Making Noise, a brand-new multimedia project created to increase representation of women-identified talent in the music industry. Created in honor of International Women's Day and as a part of Smirnoff's new "Equalizing Music" initiative, the new resource features 50 rising and established producers, DJs, and collaborators that are changing the soul and sound of electronic music.

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Featuring names like Fatima Al Qadiri, Honey Dijon, Jubilee, The Black Madonna, TOKiMONSTA, and more, Top 50 Women Making Noise is a tool for fans and bookers alike to discover artists, furthering the goal of Smirnoff's "Equalizing Music" initiative to double the number of woman-identified and non-binary producers and DJ on festival lineups by 2020.

Smirnoff's "Equalizing Music" initiative is aimed at bringing music fans and industry leaders together to double the number of woman-identified and non-binary producers and DJ on festival lineups by 2020. According to a sample study conducted by THUMP, women only made up an average 17% of headliners in 2016 at popular music festivals around the world.

As part of this pledge, THUMP and Broadly will also host a series of panels centered around creating impactful dialogue around gender equality within music, as well as partner with a non-profit organization to create a workshop event focused on mentoring and fostering young women talent in music.

The project also will host Equalizing Music: Women Changing the Face of Electronic Music, a brand-new documentary that spotlights The Black Madonna from Chicago and DJ Rachael from Uganda. Produced by Smirnoff in partnership with Virtue Worldwide, VICE Media's in-house creative services agency, the documentary focuses on the challenges that the two have faced in the industry, and finds the two revolutionary producer/DJs sharing their stories of success and perseverance.

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Watch Equalizing Music: Women Changing the Face of Electronic Music below.