Pedram’s “Reaching” Video is a Lo-Fi, Late-Night Love Story
The track, off the Persian producer’s latest EP, gets a moody visual treatment.
When the night is young, anything can happen—especially if you're living in a world soundtracked by Pedram. The Sheffield-based producer just last month released his latest EP, Delirious / Reaching, via Waze & Odyssey's W&O Street Tracks label, offering up a pair of singles that exude more of his cinematic sound. It's fitting, then, that he and photographer Netti Hurley teamed up to create a short film-like music video for the latter track.
Shot by Hurley on Video 8 and edited on an iPhone, the video for "Reaching" follows a young couple over a long night out, beginning with the two parties preparing separately for the dalliance ahead. Once they unite, it's a blur of colors and locations, from a neon carnival to a red-lit dancefloor, until they head their separate ways at sunrise, presumably to get some sleep before doing it all over again.
Speaking with THUMP over email, Pedram describes the video as having a "sort of moody yet hopeful atmosphere of late morning drives around my old estate in the UK," while Hurley adds that it "explores the way we deal with love and longing, documenting a youthful romance, amidst parties and the chaos of the city."
Watch the video for Pedram's "Reaching" above, and buy the EP here.
- music videos