In Sin City, it's EDM forever.
Is there an EDM bubble? If there is, it's not bursting anytime soon. While some in Vegas are hedging their bets against DJs, the clubs at the Wynn hotels, including XS, Surrender, Encore Beach Club and Tryst are doubling down. In a demure, black and white video released today, the Wynn announces their roster of residents for the upcoming year and there's hardly a top DJ who isn't on it. Joining Kaskade, who announced his return to Encore earlier this month, and returning Wynn residents like Diplo is everybody from Avicii to Zedd, proving the Wynn is still all in on EDM.
"EDM is the fastest growing genre and will forever be a big part of our pop culture and our programming for our venues," Jesse Waits, co-owner and managing partner of Tryst and XS tells THUMP. "We have always sprinkled hip-hop, trap and open format into our programming."
Waits cites his clubs' history of booking non-dance music DJs for Sunday and Monday nights, as well as the return of hip-hop resident Jermaine Dupri alongside DJ Snake, RL Grime and Lil' Jon this upcoming year. None of these bookings are straight EDM plays, but they fit stylistically amid David Guetta, Tommy Trash and Skirllex.
The video announcing this years' residents features each resident in action. Many are walking through a hotel, some are on the casino floor, but most adorably, Laidback Luke is kissing his wife, Gina Turner, and their baby as he leave (presumably to go to Vegas).
While the big names will dominate many fans' Vegas-visit schedules, there are several new residents that might perk a few years. Dutch trap masters Yellow Claw, Melbourne bounce madman Will Sparks and notorious partystarter TJR all make residency debuts in 2015. While each of these artists has enjoyed a particular amount of buzz in the last year, their booking isn't quite about that. Being a resident—playing the same venue multiple times a year—requires a certain type of dedication as a performer.
"We feel that any new artist we bring into our family has either earned a place on our roster or we believe they will grow into something very special," Waits explains. "[Waits' partner] Sean Christie and I meet with the president of the hotel, Maurice Wooden, weekly with our teams to discuss the best artists that fit perfectly with our brand of the resort and nightclubs. We also meet with [Wynn Las Vegas owner] Steve Wynn often to make the decisions."
In addition to artist consultation, the affiliation with Wynn means deep pockets for the clubs and not just for talent fees (which Waits describes as competitive and "most optimal for our clubs"). The clubs recently underwent at reported $10 million renovation. Much of that work goes into technical aspects unseen by most, but some of it is more obvious, including a pyrotechnic system above the roof of the pool deck, movable LED video screens on all sides and LED details everywhere.
Competition between the Strip's now many clubs remains heated, but while new properties continue to pop up and throw down with established venues like Marquee, Hakkasan and The Light, cashflow don't hurt.
"As long as there are new mega-nightclubs there will always be competition," Waits concedes. "We are fortunate to be on our own island being part of Wynn brand."
"We are in the entertainment industry, so we will always give our guests what they want," he adds. And what they want is still a royal flush of DJs.
Full Lineup for Wynn 2015: